From Blog to Blockchain Powerhouse: An In-Depth Conversation with Phat Vo, Co-Founder & CPO of Fintech24h

Short Bio

Phat Vo is the Co-Founder and Chief Product Officer (CPO) of Fintech24h, one of the world’s top 10 Web3 marketing agencies. With a rich background in digital product development and an acute understanding of the blockchain ecosystem, Phat has played a pivotal role in scaling Fintech24h from a simple blog to a globally recognized name. Today, the company offers a full spectrum of services from marketing to exchange listings, blockchain consulting, development, and fundraising.

Interview

Q: Before Fintech24h became one of the leading names in Web3 marketing, it actually started from something much smaller. Can you take us back to where it all began—and what inspired the journey?

[Phat Vo]: It all began in 2021 when Vincent Nguyen—who had previously worked on multiple projects in the role of CMO and is now the Founder & CEO of Fintech24h—approached me with an idea. Back then, it wasn’t about building an agency or a company—just a simple blog. We wanted a space to share foundational knowledge and analytical insights on crypto and Web3 marketing. We were passionate about sharing foundational knowledge and analytical insights on crypto and Web3 marketing—not just for the local Vietnamese audience, but for a global readership, especially professionals already working in or transitioning into this space. What began as a simple blog quickly evolved as we recognized a growing, unmet need for specialized Web3 marketing services. That realization became the catalyst for building Fintech24h into what it is today.

Q: What was the transition like from blog to full-service Web3 marketing agency?

[Phat Vo]: The transition was both exciting and overwhelming. Moving from content to consulting required us to build core competencies in digital strategy, creative production, community engagement, and influencer marketing. We had to scale fast and smart. What helped was that we had already earned the community’s trust through our content. That credibility became the foundation for building out new service lines and forming long-term client partnerships.

Q: What is your philosophy when it comes to product development in a marketing agency context?

[Phat Vo]:  For me, product development is about solving real problems at scale. In our case, the "product" is often an intangible asset: a strategy, a campaign, or a community system. My role is to ensure these services are standardized where possible, optimized through analytics, and continuously improved based on market feedback. We also develop internal tools that allow us to track campaign performance, manage influencer outreach, and ensure measurable ROI.

Q: Fintech24h is now considered among the top 10 Web3 marketing agencies globally. What do you think contributed to this recognition?

[Phat Vo]: It’s been a journey of consistency, innovation, and client-first thinking. We didn’t chase trends—we created systems. We hired and trained people who deeply understand blockchain and crypto culture. We’re also relentless about performance. Every campaign is tracked with KPIs and every strategy is aligned with the business objectives of our clients. That’s why many of our early clients are still with us today, and why we’ve earned global recognition.

Q: Can you walk us through some of the key services Fintech24h provides today?

[Phat Vo]: Certainly. Since its inception in 2021, Fintech24h has evolved into a full-service Web3 marketing agency, offering a wide range of solutions tailored for blockchain and crypto projects. Our core services include community management, social media strategy, SEO optimization, growth hacking, and airdrop campaigns to boost user engagement and visibility. We also provide end-to-end PR strategies, influencer and video marketing, as well as B2B pitching and partnership development. Additionally, we assist with whitepaper and tokenomics creation, deliver strategic marketing consulting, and offer comprehensive copywriting for websites, pitch decks, and campaign materials. These services are designed to provide crypto startups and established Web3 businesses with the marketing infrastructure needed to scale effectively in an increasingly competitive space.

Q: What do you think differentiates Fintech24h from other agencies in the space?

[Phat Vo]: First is our depth of understanding of Web3—it’s not surface-level for us. Second, we operate with a builder mindset. Many agencies only handle promotion; we involve ourselves at the product level to ensure market readiness. Third, our international team brings local market insights from Asia, Europe, and the US, which allows us to execute truly global campaigns.

Q: What has been one of your proudest accomplishments with the company?

[Phat Vo]: One highlight was when we helped a DeFi client go from zero community to over 150K global users within five months, culminating in a $4M raise. Another moment of pride was being included in several international rankings as a top Web3 marketing agency—that kind of recognition is validation of the years we’ve put in.

Q: In your experience, what must a Web3 product truly get right before even thinking about marketing?

[Phat Vo]: Before any marketing effort begins, the foundation has to be solid—starting with product-market fit. In Web3, where hype can often overshadow value, having a product that solves a real problem or fulfills a genuine need is non-negotiable. Marketing can amplify a message, but it can’t fix a broken product. The next layer is tokenomics—it has to be thoughtfully designed, not just mathematically sound but also aligned with user incentives and long-term sustainability. Another crucial element is community readiness. The team must be prepared to engage with their audience transparently and consistently. Web3 communities are discerning; they expect open dialogue and authenticity. If a project has these three pieces—strong utility, solid token design, and a team ready to build in public—then marketing becomes not just easier, but exponentially more effective.

Q: Community is often described as the heartbeat of Web3. How do you view its role in successful marketing today?

[Phat Vo]: Community isn’t just a part of the marketing strategy in Web3—it is the strategy. Unlike traditional Web2 models where marketing is one-way communication, Web3 is built around co-creation. Your users are your advocates, your feedback loop, and in many cases, your contributors. At Fintech24h, we think of community-building as experience design. It starts with deeply understanding the personas involved, identifying the right platforms for interaction—whether it’s Discord, Twitter, or Telegram—and crafting engagement journeys that are not just interactive but meaningful. We help our clients structure everything from ambassador programs to DAO voting mechanisms to ensure that their users feel a sense of ownership. That emotional connection is what creates resilience and brand loyalty in the long run.

Q: The Web3 space is evolving rapidly. What are the major trends you're seeing right now in blockchain marketing?

[Phat Vo]: One of the biggest shifts is the rise of narrative-driven marketing. The market is maturing, and projects are realizing that tech alone isn’t enough—they need to tell a compelling story. Whether it’s linking your mission to broader global themes like decentralization, financial inclusion, or the responsible use of AI, storytelling gives your project cultural relevance. We’re also watching the growth of privacy-first narratives, especially with the rise of zero-knowledge proofs and decentralized identity. Another trend is the demand for measurable transparency—communities want to see real progress, not just promises. That’s why we encourage our clients to build in public and show iterative improvements. Lastly, influencer trust is being redefined; it's no longer about follower count but authenticity and alignment with project values.

Q: Leading a team in a fast-paced, ever-changing industry like Web3 must come with its own challenges. How do you keep everyone aligned and inspired?

[Phat Vo]: It really comes down to creating a culture that values autonomy, experimentation, and continuous growth. At Fintech24h, every team member is encouraged to lead initiatives, take ownership, and stay curious. We have a flat structure where good ideas can come from anywhere—whether it’s a junior copywriter or a senior strategist. We run weekly syncs not just to track progress, but to exchange insights—from campaign performance data to the latest industry trends. This knowledge-sharing keeps the team sharp, aligned, and motivated. More importantly, we celebrate not just wins but also smart failures, because in Web3, learning fast is as critical as moving fast.

Q: Finally, where do you see Fintech24h heading in the next few years? What’s the bigger vision behind what you're building?

[Phat Vo]: Our long-term vision is to position Fintech24h as the go-to innovation partner for Web3 brands around the world—not just in marketing, but across the entire project lifecycle. That means expanding into strategic advisory, product incubation, and even in-house tool development to support founders more holistically. We’re already exploring initiatives like launching our own accelerator for early-stage projects, and building proprietary analytics tools to better serve clients. Ultimately, I believe the next wave of blockchain adoption will be led by ecosystems that are not only decentralized but also human-first—brands that prioritize utility, trust, and community. That’s the future we’re designing for, and we’re just getting started.

Q: Thank you so much for your time, Phat. It’s been incredibly insightful to hear about your journey, the values driving Fintech24h, and your perspective on the future of Web3 marketing.

[Phat Vo]: Thank you for having me. I’ve truly enjoyed the conversation. Web3 is still in its early chapters, and we feel grateful to be part of shaping its narrative—not just through campaigns, but by helping projects connect authentically with the communities they serve. At Fintech24h, we’re committed to staying curious, adaptive, and grounded in the value we bring to the ecosystem. We look forward to collaborating with more visionary builders in the space.