ConnectWeb3 PH: A Conversation with CEO Ken Berry on Navigating the Web3 Marketing Landscape

Vincent:  Ken, ConnectWeb3 PH has really carved a unique space for itself in the Web3 world. I've always been impressed by your focus on client-centricity and your deep understanding of the blockchain space. What’s the story behind ConnectWeb3 PH’s mission, and how do you approach things differently from the traditional marketing agencies?

Ken: “Vincent, it's great to connect with you! You know, ConnectWeb3 PH is more than just an agency it's a licensed BPO/Web3 marketing company based in Davao City, Philippines– we're a strategic partner, a trusted advisor for Web3 projects who are truly aiming to make a difference. Our mission is to empower these projects with comprehensive marketing solutions that go beyond just reaching people. We're about driving tangible results, building sustainable communities, and helping them achieve their full potential.

What sets us apart is our unwavering commitment to a customer-centric approach. We believe in building genuine partnerships, going beyond the typical agency-client relationship. We take the time to truly understand our clients' vision, their unique challenges within the Web3 space, and their target audience. This allows us to craft tailored strategies that resonate with their specific audience and deliver measurable impact.

Traditional marketing agencies often struggle to adapt to the unique challenges and opportunities presented by the Web3 space. They may lack the specialized knowledge, expertise, and understanding of the decentralized nature of this ecosystem. At ConnectWeb3 PH, we've built our foundation on a deep understanding of blockchain technology, its intricacies, and its potential to revolutionize various industries. We leverage this knowledge to develop strategies that are specifically tailored for the Web3 environment, taking into account factors like community building, tokenomics, and decentralized governance.”

Vincent:  You mentioned building genuine partnerships. That’s something I truly admire about ConnectWeb3 PH. Tell me more about how you translate this philosophy into your service offerings and how you collaborate with your clients.

Ken:  “We believe in building trust and transparency from the very beginning. We prioritize open communication, collaborative brainstorming, and empowering our clients with the knowledge and tools to understand and participate in the strategic decision-making process, everything can depend on the status quo of the project. We want them to feel like they're part of the team, not just handing over their marketing to an agency.

We go beyond just marketing – we help our clients build a strong foundation for their Web3 projects uniquely. We work with them to define their unique brand identity, understand their target audience, and craft a compelling value proposition that resonates within the Web3 space. We then create strategies to build strong, engaged communities around their projects, fostering a sense of belonging and shared purpose. We believe in the power of storytelling, so we create compelling content that not only educates their audience but also generates excitement and enthusiasm for their vision. We leverage the power of social media to reach the right people, build brand awareness, and drive engagement. We also provide guidance on tokenomics and fundraising, ensuring their strategies align with their goals and meet regulatory requirements. And, of course, we help them connect with the right media outlets and influencers to amplify their message and build credibility. We're data-driven, so we provide in-depth analytics and reporting to track campaign performance, measure ROI, and identify areas for optimization. It's all about building a strong, sustainable brand that resonates with their audience and drives real results.”

Vincent: I’m always impressed by the impressive portfolio of clients and partners you’ve cultivated. Could you share some of the key successes you've achieved in the Web3 space and how you've helped your clients achieve their goals?

Ken: “We're proud to have worked with over 250+ crypto projects, helping them raise over $40 million in funds, since 2020. This success is a testament to our ability to deliver measurable results and exceed our clients' expectations. We've helped projects gain significant traction within their communities, increase brand awareness, and ultimately achieve their fundraising goals. We've also built strong relationships with over 25 venture capital partners, providing valuable insights and connections that have been instrumental in our clients' success. Furthermore, we've engaged with a community of over 300 Web3 enthusiasts, fostering a network of support and collaboration that benefits all our clients.

One of our notable successes involves a decentralized finance (DeFi) protocol that was struggling to gain traction within its target audience. We developed a comprehensive marketing strategy that included targeted content marketing, community engagement initiatives, and strategic social media campaigns. This resulted in a significant increase in user adoption, community growth, and overall project awareness.”

Vincent: You know, the Web3 space is constantly evolving. What are some of the key trends and opportunities you see shaping the future of Web3 marketing? How is ConnectWeb3 PH adapting to these changes?

Ken: “You're right, Vincent. It's a dynamic landscape. We see a growing demand for personalized and engaging content, coupled with the need for more sophisticated data analytics to measure campaign effectiveness. We're also excited about the potential of emerging technologies like the metaverse and NFTs to create new and innovative marketing opportunities. To adapt to these changes, we're investing in ongoing research and development, staying abreast of the latest trends, and constantly refining our service offerings to meet the evolving needs of our clients. We're also building a team of experts with diverse skillsets and a passion for Web3, ensuring we have the necessary expertise to navigate this dynamic landscape.

We believe that the future of Web3 marketing lies in creating authentic and meaningful connections with communities. This means focusing on building trust, transparency, and engagement, rather than relying on traditional marketing tactics that may not resonate with the Web3 audience. We're also exploring the potential of emerging technologies like artificial intelligence (AI) and machine learning (ML) to personalize marketing experiences and enhance data analysis capabilities”.

Vincent: Ken, I'm really curious to hear your thoughts on the future of Web3 marketing. What advice would you give to Web3 projects looking to build a strong brand presence and engage their target audience?

Ken: “My advice is to focus on building genuine connections with your community. Listen to your audience, understand their needs, and create content that resonates with them. Don't be afraid to experiment and try new things, and always prioritize transparency and authenticity. A strong brand is built on trust and engagement, and that's what will ultimately drive long-term success in the Web3 space. Remember, the Web3 space is built on community, so fostering a strong connection with your audience is crucial for long-term success.”

Vincent: I’m always impressed by your vision, Ken. What are ConnectWeb3 PH's goals for the future? How do you envision your role in the evolving Web3 ecosystem?

Ken: “We're committed to becoming the leading Web3 marketing agency in the Philippines and beyond. We want to continue empowering our clients to achieve their full potential and contribute to the growth and development of the Web3 ecosystem. We believe in the transformative power of this technology, and we're excited to be a part of its journey. We envision a future where ConnectWeb3 PH is a trusted partner for Web3 projects, helping them navigate the complexities of this space and achieve their goals. We're passionate about fostering a more inclusive and accessible Web3 space, and we're committed to using our expertise to make that vision a reality.”

Vincent:  “Ken, your vision for ConnectWeb3 Philippines truly resonates with me. I believe that fostering a more inclusive and accessible Web3 space is crucial for its long-term success. It's not just about the technology itself, but about building a community where everyone feels welcome and empowered to participate.

I see ConnectWeb3 PH playing a pivotal role in this evolution. You're not just helping projects achieve their goals, but you're also shaping the landscape of Web3 marketing, setting a new standard for client-centricity and innovation. I'm excited to see how you continue to contribute to this transformative space.”

[Additional]

ConnectWeb3 PH and Fintech24h, a leading blockchain marketing agency, have recently signed a partnership agreement to leverage their combined expertise and resources to empower Web3 projects and beyond. This strategic alliance will enable both companies to offer a wider range of services and reach a broader audience, further solidifying their position as key players in the Web3 ecosystem.

About Ken Berry, CEO of ConnectWeb3 PH:

Ken Berry is a visionary leader with a deep passion for the Web3 space. He brings a wealth of experience in digital marketing and a keen understanding of the evolving landscape of blockchain technology. His commitment to customer-centricity and innovation has been instrumental in shaping ConnectWeb3 PH's success with 8 years of experience in web3, and he created his own company last 2020. Ken is a strong advocate for the transformative potential of Web3, most especially to the Filipinos/Philippines, and is dedicated to empowering projects and communities to thrive in this exciting new era.

He is a frequent speaker at industry events and conferences, sharing his insights on the future of Web3 marketing and the importance of building strong communities. Ken is also an active member of the Web3 community, engaging with developers, entrepreneurs, and investors to foster collaboration and drive innovation. His leadership and vision have positioned ConnectWeb3 PH as a leading force in the Web3 marketing space, helping to shape the future of this transformative technology.

About Vincent Nguyen, Founder & CEO of Fintech24h:

Vincent Nguyen is a seasoned entrepreneur with a deep understanding of the blockchain and fintech industries. He founded Fintech24h, a leading blockchain marketing agency, with a vision to empower businesses and projects to thrive in the rapidly evolving digital landscape. Vincent is a passionate advocate for the transformative potential of blockchain technology and is dedicated to fostering innovation and growth within the Web3 ecosystem. He is a sought-after speaker and thought leader, sharing his insights on the future of blockchain and its impact on various industries.